Step 1: Identify your audience
The first step is to identify who your audience is. You want to be as specific as possible, since it will make your decision easier. Write down the answers to the following questions:
Who is your typical customer?
How old are they?
Are they male or female?
What is their income and education level?
What are they interested in outside of your product and service?
Use the answers to these questions (and any other pertinent questions that may relate to the business or industry you’re in) in order to help build out a profile of your audience.
Step 2: Define your goals
Once you have determined your target audience define your goals.
What do you want for yourbusiness
Step 3: Find your audience
Your audience would be the type people you want to attract to your business.
Facebook reports over 1.3 billion users-that’s larger than the population of China! With all that noise, it’s important to remember how individuals use Facebook: to build relationships and keep contact with old friends. This makes Facebook a good platform for building the loyalty of your existing customer base.
The downside to Facebook is that it may be hard to reach a new audience; due to its large population, your posts have a limited reach-even within your own networks.
Twitter is an excellent platform to build awareness for your brand. Twitter utilizes the hashtag, which organizes conversations around a word or phrase. By searching hashtags, you can learn what people are talking about so you can craft your tweets to take part in popular conversations. Why would you do this? Because Twitter can offer insight into what topics are trending, Twitter is often used by news outlets to find stories.
Pinterest is used for “scrapbooking” or, in other words, saving content by “pinning” photos to a virtual bulletin board. Female users dominate the Pinterest demographic. Some of the most common pins are recipes, style ideas, striking photographs, and DIY crafts.
Although YouTube boasts 1 billion users, its reach extends far past that. You don’t have to sign up to be a user to view content on YouTube.
LinkedIn has the distinction of being the most utilized platform for older audiences. It boasts the largest users among ages 30-49. LinkedIn is also unique because it has a narrow focus. People use LinkedIn to search for jobs and to network professionally. As a result, the platform is useful for B2B lead generation, general networking, as well as recruiting employees.
Instagram is one of the fastest growing platforms, especially among a young audience. Like Pinterest, Instagram relies on photos for conversation. As a result, this platform works really well for visual based businesses, like art, food, retail, and beauty.
Google+ is known for an older male demographic. This platform works well for businesses in the software, engineering, and design spaces.